Drumbeat — the content engine that won't publish without you

The content engine that won't publish without you.

Drumbeat watches your market, proposes what to write across five proven lanes, drafts to hard quality gates, and publishes with one human click. Then it measures what worked and feeds that back into the queue.

In private beta. Workspaces are provisioned by invitation, so there is no self-serve signup yet.

One steady beat, from watching to measuring.

This is the actual pipeline, not a diagram drawn for this page. Purple marks the three decisions that are always yours.

Watch

Propose

You pick

Brief

You approve

Draft + gates

AI review

You approve

Publish

Measure

Measure feeds Propose: winners get spokes, decayed pages get refreshes, and the queries you rank for but never wrote about become next month's ideas.

Ideas come from your market, not your imagination.

Five monitored lanes fill the queue while you are elsewhere. Every idea arrives with its source attached, so you decide informed.

Competitor response

A competitor publishes; Drumbeat proposes the answer piece with the source attached.

Industry news

News in your space becomes a proposed angle while the window is still open.

Company & keywords

Your keyword map and your own pages, mined for the gaps worth writing.

Audience questions

What real people ask in forums and search, matched to what you can answer.

Original data

Your numbers, turned into the pieces only you could publish.

Nine gates. Same input, same verdict, every time.

Deterministic checks, not vibes. A blocked gate stops the pipeline; the engine revises and tries again, and if it still cannot pass, it stops and asks you. These are the real gate names from the codebase.

style-lintHouse style, banned patterns

cta-lintCTAs present, placed, on-policy

content-verifyEvery claim cited or cut

do-not-claimUnshipped features never asserted

content-qualityScored against Google's quality-rater triggers

content-humanizeAI-pattern phrasing removed

citability-scorePassages an AI answer can quote

schema-lintValid JSON-LD on every article

linkmap-checkInternal links resolve, no invented URLs

What Drumbeat refuses to do.

It will not invent a number.

Statistics are sourced or absent. Disconnected data shows an honest blank, never an estimate. A hard gate fails any draft asserting what it cannot cite.

It will not publish on its own.

Idea, brief, and publish are human approvals, and no code path can skip them. The engine stops and waits for you, every time.

It will not hand you a blank page.

Ideas arrive from monitoring your market across five lanes. You choose from a queue with sources attached; you never start from nothing.

It will not manufacture urgency.

No streaks, no confetti, no countdown timers. Calm software that behaves like a diligent team, because that is what you hired.

Two ways people run it.

Doing marketing alone

You run the business; content gets the hours left over. Drumbeat fills the queue, writes to the gates, and asks for minutes, not sessions: pick ideas, tighten a brief, approve from wherever you are. Publishing and measuring are the same tool, so finished work actually ships.

Running content for clients

Every client is a workspace with its own business profile, voice, CTA policy, and do-not-claim list. Switch between them in one place, keep client approvers on their own restricted view, and send white-label reports with your name on them, not ours.